Why I Haven’t Released a New Product in Over a Year

Today is the beginning of my 48 Hour Two Year Anniversary Sale. If you’ve been thinking of joining Location Rebel, there’s never been a better time.

I get asked about my product and marketing strategy all the time.  I get questions such as these on what sometimes seems like a daily basis:

  • Why don’t you close your cart? You’ll get more sales by adding urgency and reopening it later
  • Why don’t you move to a recurring membership model?
  • Why don’t you release your blueprints as separate products?
  • Why don’t you release a new product? It’s been over a year.

Everyone has opinions on what strategies for online marketing work best.  Today I’m going to in depth and tell you exactly why I’ve chosen to go the route I have.

But first, something special.

Today marks the beginning of the biggest sale of the year for me.

Last Friday was the two year anniversary of Location Rebel.  Since it’s release dozens of people have quit their jobs, started their own businesses, and are now living life on their terms.

Today I’m merging all of my premium courses into Location Rebel.

What this does is form the most complete community on the market for building a lifestyle business:

  • Overcoming the Fear of Uncertainty - Essential for laying the groundwork for this lifestyle. Overcome your fears, discover why uncertainty is your greatest asset, and put yourself in the best possible position to build a successful business.
  • Location Rebel - My flagship course and community. Learn all the skills you need to build a successful online business.  Get lifetime access to our forums all of our blueprints, private members only calls – and SO much more.
  • Hacking the High Life. Once you have a successful business up and running, you still have to achieve that perfect day featuring you on a beach with your laptop and a nice umbrella drink.  Good news: it’s much more attainable than you think. This is where we show you exactly how to do it.

In two years I’ve I’ve just continued to keep adding to the community, and this is the biggest addition I’ve made.  However, I’ve never raised the price.

Well, finally, I’ve decided the time has come.

On Wednesday, the price for joining the community will go up to a one time fee of $497.

But before I did that I wanted to make sure everyone who is interested had the opportunity to get a lifetime membership at the original price.

Introducing the Location Rebel 48 Hour Anniversary Sale

Starting today at 8am PDT, I’ll be putting together a very special package for Location Rebel. This will be the cheapest price it will ever be to join, and the bonuses make this the biggest “no-brainer” deal I could possibly think of.

If you’d like to see what it’s all about and make the decision today to stop putting off “someday”  there’s no better time.

Check out the Location Rebel 48 Hour Sale.

This ends promptly at 8am PDT on Wednesday July 31st, so don’t say I didn’t warn you :)

Now that we’ve gotten that out of the way, let’s look at why I’ve chosen to structure my business in the way that I have?

“Why Don’t You Close Your Cart?” 

One of the most common methods of selling info products is to do a big “launch”.  You’ll have a month or more of pre-selling and then open the cart for a week, only to shut it down until you do the next one 3-6 months later.

Historically this is really effective when done properly. You build a sense of urgency and give people a strong reason to buy now.

But is it really best for you or your customers?

Personally I don’t think so.

When your primary source of income is structured around 4 big sales, the stress leading up to those is astronomical.  Not to mention, if one or more of the sales doesn’t go well, you’re even more stressed about the lack of income and increased reliance on the next sale.

I’ve built a lifestyle business because I want to enjoy my life, not be stressed out all the time.

“But Isn’t it Better if Everyone Joins at Once?”

Another benefit to this, is getting a “class” where everyone is in it together. Obviously you want everyone to start at the same place right?

Not necessarily.

Location Rebel has had it’s doors open for 2 years now. We have new people joining every week, and the ones who have been around since the beginning have a ton of value to offer.

When you get people from different phases of business and lifestyle development you’re creating a more valuable community.  If you’re new you have mentors that you can learn from who have “been there, done that”, while also having new members who are going through the exact same thing you are. Building relationships with each of those people is critical for success.

Having a few mentors you can learn from, while also having the accountability of going through it with someone on your level is more valuable in my mind than having everyone jump in at once.

All of this is also ignoring the fact that, what if someone wants to buy now?

It can be a scary thing to finally muster up the courage to pursue learning something new, regardless of whether it’s building a business or some something more straight forward like learning to play guitar.

If someone is ready to make that leap, and then I told them they have to wait another three months, my guess is they’ll either lose the momentum, or find a different person to teach them.

Neither of which is a good thing.

By leaving Location Rebel open all the time, we’ve created a more diverse community, allowed people to join when they’re ready, and I’ve been able to maintain a much more stable income that significantly reduces my stress in life.

“Why Don’t You Move to a Membership Model?”

I’ve thought a lot about the idea of moving Location Rebel to a monthly subscription model.

So many entrepreneurs I know tout the significance of “predictability” in income – and I must admit, there’s something to be said for that.

At some point in time, I’ll introduce an extra service that has a monthly fee, but right now I’m pretty adamant about maintaining the one time fee pricing structure.

Why?

Because money is a stressful thing, and any time you’re committing to something every month, it can be a burden on your psyche.

I’ve had a ton of members that will save up a few months to afford the investment in Location Rebel.  The great thing about that is that they’ve committed enough to take it seriously, but once they’ve done that they can focus solely on the business.

A lower priced membership model can also have the tendency to attract a lot of the wrong types of buyers. People who just want to look, or others who aren’t taking their business seriously.

By having a higher one time fee, I’ve found you get people that truly are committed to changing their life and are the ones that you really want in your community.

I also provide a 30 day return policy. So if someone joins and decides it isn’t for them, they get all their money back, no questions asked.

“Why Don’t You Release Your Blueprints as Separate Products?”

I’ve created 13 detailed blueprints designed to teach you some of the fundamental skills for building an online business. Many of these I built with the direct intention of being able to sell them as standalone products – yet I still haven’t.

There are a few reasons for this.

First off, there’s confusion.

As soon as you start adding a bunch of products into the mix you get people questioning which one is right for them, what the differences are between tiers, as well as what the differences are between competing products.

It gets messy and makes for a more convoluted decision.

Second, the course was designed to be all-encompassing.

Regardless of what type of business you create, the skills I teach in Location Rebel are all relevant.  Even if you become a web designer, copywriting and SEO are still very beneficial skills to have.

The blueprints were created to build on each other, so as you expand your knowledge in a variety of aspects of online business, you become better equipped to find clients, customers, and make more money.

If you get just a fraction of that, it isn’t nearly as effective.

I’m not saying I’ll never release them separately, in fact the “Business Structure Blueprint” will probably be released on it’s own in the next couple of months, but for the majority of people this is a case where the whole is more valuable than the sum of it’s parts.

“Why Don’t You Release a New Product? It’s Been Over a Year…”

After I launched Hacking the High Life last year, I had a decision to make. Do I come up with another product idea, create it, and launch? Or do I take something that’s already been really successful (Location Rebel) and double down on it.

The decision was incredibly easy.

I could start something from scratch, or make something already awesome even better.

I had fantastic testimonials for Location Rebel. An active and engaged community. And most importantly the vast majority of the work had already been done.

I had a sales funnel, customers, and some unbelievable content.

It made more sense to round out the offerings of the blueprints, merge my other related products, and truly give it all I had, than it did to start something new from scratch.

The community only gets better with every new addition.

This means the amount of content that is in there now is huge – but its not meant to be digested all at once. It’s designed to have the resources that will carry you forward over the course of the next few years and allow you to truly grow.

I have some other product ideas that will come to fruition at some point in the future – but for now, Location Rebel has exceeded all expectations.  I have so much fun helping members build their businesses, sharing in their big wins, and being a part of the best lifestyle business community on the planet – that there’s no need to develop something new. I’d rather this be as good as it can be.

Hopefully That All Makes Sense…

For those of you that have been asking me these questions, hopefully this helps shed some light on why I do things this way. For the people who are trying to figure out how to run their own online community or info product, I hope this gives you some things to think about.

You don’t have to follow all the trends, or listen to all of the latest sales tactics from the big marketers out there.

Decide what’s best for your customers and for yourself, and then go with that.

This is what I’ve done, and hundreds of lives have been changed because of it.

If it sounds like a good fit for you, check out out Location Rebel.

Questions? Shoot me an email or leave a comment below!

Tracey - Life Changing Year July 30, 2013 at 12:25 am

I think these are really valid points. And considering the value that’s included in your sites I’m blown away by the fact that I don’t have to keep paying every month. It’s a welcome relief!

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Navid Moazzez August 2, 2013 at 3:56 am

Hi Sean

I completely forgot to sign up for Location Rebel this time around, and then a good friend of mine won a second friend or family account. And he was kind enough to choose me, so I am really excited to become part of Location Rebel and start adding value to your community.

All the best,
Navid

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derek August 4, 2013 at 11:00 am

Hey Sean,

Super excited to be a part of Location Rebel. I can already tell this is the community that I’ve been searching for! Thank you for your passion in helping others create lifestyle businesses!

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Chiara August 4, 2013 at 9:08 pm

Hey Sean, everything you said resonates with me.

I realized using pricing to filter those who aren’t serious isn’t just an excuse for entrepreneurs to charge more. We do give more value to things we pay for, more so if it represents a significant opportunity cost.

The sacrifices we are willing to make (i.e. is it just a latte or a vacation we’ve been looking forward to forever?) prove just how serious we are.

The point above is important because it’s one of the reasons the LR community is one of the best. I used to think it’s because it’s engaging and responsive but I realized it’s more than that.

It’s the character of the people in the community. It’s easy to find “like-minded” people and yes, LR is filled with those, but not in the sense that they’re wannabe entrepreneurs (those are a dime a dozen on the internet anyway) but they are either one or all of these things:

1) they have the willingness (and mindset) to work hard and do everything it takes to make it happen
2) are “big” enough to inspire you and to know you can rely on their advice
3) are “small” enough to afford the time to help out

So in another words, if you want to be an entrepreneur, these are the perfect people to hang out and “network” with. Anyway, that’s why I love LR.

So Sean, I know you might be tired of me telling you this, but I want to thank you for always putting our needs ahead of your potential tangential benefits.

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