How to Build a Niche Site That Brings in at Least $500/Month

How many times have you thought about (or even started) building a niche website with dreams of making thousands of dollars in passive income each month?

If you’re like most people trying to make a living on the internet, the thought has probably crossed your mind at least once, if not thousands of times.

For me, this idea of the niche site is one of the most fascinating anomalies on the internet.  It’s one of the hardest, yet stupidly easy things you can do online.

The steps to building a successful site that pulls in at least $500 a month are extremely straight forward, yet most people come at it from an angle of trying to game the system – they’ve lost before they even reached the starting line.

Sure, there are people out there who make hundreds of thousands of dollars off crappy niche sites and products – but most of them have some serious technical, spam, and SEO skills that let’s face it, we don’t have.

So we’ve gotta come up with a better way, you know, one that actually helps people.

Niche Site Quick Start

This is the longest post I’ve written in a year.  I go into detail about what to do and why to do it.  Don’t have time for that?  Here’s the 14 step, quick start, Cliff’s Notes version of my strategy for building a niche site. If you have questions about something, then quit being lazy and read the rest of the article.

Still have questions? Leave a comment.

Step #1: Write out as many niche site ideas as you can, using your interests as a starting point.

Step #2: Narrow down niche based on the following criteria:

  • Wide array of products you can review and discuss
  • Higher price, lower volume
  • Are there affiliate programs with good commissions?
  • Are people currently making money?
  • Could you write 100 articles on the topic?

Step #3: Setup your site using this tutorial

Step #4: Start creating content.  Here’s a good outline to get you going:

  • Write 5 articles reviewing 5 of the most popular items in your niche
  • Write 3 in depth tutorials on your niche (How to _______)
  • Write 3 list posts
  • Repeat

Step #5: Sign up for affiliate programs relating to your niche

Step #6: Do keyword research to find 5-10 of the best key terms/products to try and rank for

Step #7: Install Yoast SEO for WordPress and do on site SEO for all posts and pages. Also review “The Backlinking Strategy that Works.” Some of this borders on the spammy realm, but pick and choose what you like.  I used a lot of these general concepts when I got going with my first niche site.

Step #8: Create a list of friends and colleagues to email and tell about your new site

Step #9: Setup social media for the site: Facebook, Twitter, and Pinterest

Step #10: Sign up for HARO

Step #11: Make a list of all large blogs and syndicated publications you’d want to be featured on

Step #12: Start contacting previously listed blogs and websites offering guest posts or story ideas (here’s how to do it)  

Step #13: Create a high quality pdf or email series to collect email addresses. Add to site.

Step #14: Repeat Steps 4 and 12, while continuing to build your social media channels and links for SEO.

There you have it, 14 steps to a niche site that will make you at least $500/month.  Want to actually learn how to do this? Then keep reading.

My First and Only Niche Site

Ok in this for the long haul? Cool, grab some coffee or a beer and let’s get going with this.

About two years ago a friend of mine and I started a niche site called HDR Software.

For those of you who don’t know HDR (High Dynamic Range) photography is a process where you take 3 versions of the exact same photograph where one is over-exposed, one is under-exposed, and one is taken at normal exposure.

The software then allows you to combine these images to take one perfectly exposed image.

Here’s an example:

Yangshou HDR

I’d already had a site based around this process, so it was a natural fit to jump into this market.

For the first year we did very little paid SEO, wrote all of our own content, and really didn’t spend that much time working on it.  Within 6 months the site was making over $1k a month.  At it’s peak it was making closer to $3k/month.

Things were great.

We provided unbiased reviews of software, along with tips for HDR success, and were making good money in the process.

That’s when we started making mistakes.

We hired out two different SEO companies to do some link building for us – believing them when they said it was all hand built, non-spammy links.

A month into working with both of them, we couldn’t believe what we were seeing when we looked at our link profiles – nothing but spam.

We canceled the accounts immediately – but the damage was done.

A few months later the Google Penguin algorithm update happened, and our traffic dropped by about 75% overnight.

The site still brings in about $1k/month and I’ve had a renewed goal of getting it back to it’s former glory.

However the point of me telling you this is I know what works, and what doesn’t – both through my own experience, as well as that of close friends who have seen spectacular success, catastrophic failures, and many who just saw a whole lot of nothing when it comes to niche affiliate websites.

Today, I’m going to share with you, exactly how to build a successful niche affiliate website. More importantly, we’re going to do it in a way that would make your mom proud.

Crash Course: How Do You Make Money Through a Niche Site

Just to make sure we’re all on the same page, let’s talk real briefly about how we’re actually going to make money through this site.

There are a lot of ways to make money on the internet, a few of the ones you’ll find on niche sites are:

  • Affiliate Links
  • Adsense Ads
  • Other Paid Advertisements
  • Paid Text Links
  • Direct product sales

However for the purposes of this post, we’re solely going to focus on affiliate marketing.

What’s that you might be wondering? Glad you asked.

Here’s the process in the simplest terms possible:

  • You have a website
  • Someone else has a product
  • You get a special link to their product
  • A reader clicks on the link and buys the product
  • You get a commission

Simple as that!

However for as simple as it sounds, actually getting traffic and getting people to buy products is a much more difficult task that we’ll be covering in depth in this article.

Now that we’re on the same page though, lets jump into exactly how to select a niche, and more importantly how we’re going to select the specific products we’re going to promote.

How to Find and Test a Niche 

I believe you can build a niche website around just about anything, assuming you’re passionate enough about the topic.

The reason most people fail is because they choose a niche like “Swedish leather furniture” when they are nomadic and have absolutely no interest in what they’re writing about.

If you want to do this successfully, basically think of this new site like a blog. A blog where you have to write a LOT about one particular topic, and the content has to be really good.

If you don’t have a certain level of knowledge or interest in that topic, you’re going to get burnt out before you even make your first dollar.

This is why niche selection is so important.

Action Item: Write out a list of every product, hobby, or interest you have that you might be able to build a site around.

Why? Because everyone always says they don’t have a good idea.  I’m willing to bet if you get a list of 50-100 possible niches you’ll be in good shape.  Need a jumpstart, here are some from my brainstorm list:

Tennis ball machines, Islay scotch, DSLR cameras, golf balls, golf clubs, golf shoes, really anything golf, skis, tripods, SE Asia travel, travel credit cards, luxury watches, televisions, hi fidelity speakers, AV receivers, Mac computers, 5 star hotels, video editing software, waterproof cameras, travel backpacks, headphones etc etc etc.

I could go on like that forever, as I’m sure you could too if you start thinking about it.

Now, with enough time, motivation, and passion, I think you could probably build a successful niche site out of just about any one of those niches I listed.

But we don’t have all the time in the world, so we want to make sure we give ourselves the best shot at success possible.

How are we going to do that?  By running our list of niches through a few key filters.

Action Item: Narrow down niche based on the following criteria:

High Price, Low Volume

I’d rather make a bunch of money off one sale, than a little money off a lot of sales.  This holds more true for e-commerce/dropshipping websites – but I look at it like this:  if I have a low priced product I have to get maybe 5 or 10 times as many people to actually whip out their credit cards and buy something, but if I only have to convince one person to make a good commission – it’ll be easier to make money over the long term.

Could I write 100 articles about the topic?

My strategy is all about creating incredibly useful, shareable content – so if I can’t see myself writing 100 unique articles over the next couple years then there’s a good chance I’m not interested in it enough to invest the time and energy into the project.  Don’t get me wrong, maybe you’ll be able to, but for me, this one’s a deal breaker.

Note: If you have some money to invest, you can hire this out as long as you’re diligent about the quality.

Are there affiliate programs (with good commissions)?

There are affiliate programs out there that will allow you to sell just about anything. The question is, what are the commissions like? The whole “high price, low volume” doesn’t work if you still only get a 1% commission off the sale. I generally won’t get into any market with less than a 10% affiliate commission unless I have a really good reason. I also shoot for at least 25-30% with everything I do.

It’s worth noting you generally won’t find commissions this high with physical products, but if you have a few good products that you can recommend with higher commissions, it can help subsidize the rest of the products that may have lower commissions. 

Are there currently people making money?

This can be a tough question to answer definitively, but here’s how I go about it.

Come up with 5-10 keywords that people might search for when looking for your product.

Let’s say it’s DSLR cameras, in particular let’s use the Nikon D7000 as our example.

I might search for: Nikon D7000 review, Nikon D7000 sale, adorama coupon code (a site that sells the camera), Nikon D7000 vs. D600.

I’ll then run those through the Google Keyword Tool or Market Samurai to see how much traffic they each get. In this case, “Nikon D7000 Review” gets 27,100 searches per month.

Note: Doing this will also provide you with a hundred other keywords that may be more attractive.

When I do a search for that (and all these other keywords), one site continually pops up:

This just so happens to be one of my favorite photography sites – where all he does is review Nikon camera equipment.

Is he making money off the site? Yep. He even tells us he is at the bottom of every page. Moreover, he says the site makes him enough for him and his family to live off of.

This is the perfect example of an affiliate site done well.

But, that’s just one guy.  Are other people making money?

Looking through some of the pages on the search results, there are other reviews with affiliate links in them, so I’ve gotta imagine that because there are so many people in this market reviewing this particular product, that people are making some decent money (especially if they are reviewing a bunch of other cameras and equipment as well).

Here’s my basic formula for determining if it’s a profitable niche:

Buying Keyterm Traffic + Lots of reviews with affiliate links + High priced product with good affiliate commissions = Good chance people are making money.

There are much more scientific and in depth ways you can research this, but if you’re just starting out this can help you get a good idea.

Why I Personally Wouldn’t Build a Site Around Amazon

Before we start jumping into the specifics of getting your site setup, we should address one thing: Amazon.

Amazon is the biggest and most well known affiliate program in the world – and for good reason: you can sell almost anything.

There are certainly people out there that make a good living off nothing but Amazon affiliate sales – but for your first niche site, I don’t recommend going that route.

Amazon starts you out at 4% and as you sell more bumps you up to around 7% commissions. There’s a lot that’s attractive about it. If someone clicks a link and then buys anything in the next 72 hours you get paid.

So why not go that route?

You need a lot of traffic to be successful.

I’ve used Amazon links a fair amount across all my sites, and the biggest month I ‘ve ever had I sold 100 items that earned me about $80.  If I had a whole site devoted to nothing but one type of item it might be different, but usually there’s going to be a more specific affiliate program for your product that will probably have higher commissions.

For instance I could sell the photography software I promote through Amazon and usually earn around 6% – but if I do it through their own affiliate program I make 30%.  Hmmmm…

Use Amazon as a supplement, not a primary focus.

What to Focus on When You’re Starting Out 

Ok, so you’ve done some research and selected a niche.  From there you’ve found some specific products you’re feeling really good about.

Now what?

Well you need to actually get the site up.

Action Item: Follow this process in order to get your hosting, domain and basic site up and running.

Don’t worry about spending tons of money on a custom design or anything like that.  Get a premium WordPress theme, hire someone on Fiverr to do a logo for you, and you’ll be good to go.

Design is completely secondary at this point to content.

Action Item: Install these extra things you’ll want to make sure you have:

  • Yoast SEO Plugin. Search engine traffic is going to play a big role in the success of your site.  This is the best SEO plugin out there, and makes it extremely easy to see if your pages are optimized – even if you have no experience with SEO.
  • Optin Skin – I’m increasingly convinced in the importance of an email list for niche sites.  This is the best tool I’ve used for helping to build that list. It costs $67, but trust me, it’s well worth it.
  • Google XML Sitemap – You want to make it as easy as possible for the search engine spiders to find and categorize your site.

How to Create a Content Plan that Works

When you’re trying to drive traffic to a niche site you can do so in two ways:

  • Legit Way
  • Spammy Way
We’re going to be doing it the legit way, which in turn makes the content on your site a thousand times more important.  We’re not just writing any content either, we’re being very deliberate as it has a couple specific goals we want to accomplish:
  • Extremely Sharable – Because we’re not going to be doing a lot of spammy link building, we’re going to need to get links by you know, actually creating something people want to share.  Brush up on your headline and copywriting skills, as this forms the basis for everything we create.
  • Content that Sells – The end result of all of this is you need to get someone to buy something, so your content should help sell them on why they should do that.
  • Ranks in Search Engines – You don’t want to write specifically for the computers, but like we mentioned above, you want to make it as easy on them as possible.

So, how do we accomplish this?

Well there are a few specific types of content that I’ve found works extremely well. Let’s go over what those are in detail.

Review Posts

One of the best ways to sell any product is to include an entire post that details how the product has had a personal effect on you.  How did it improve your life? What can you do now that you couldn’t before? What were the legitimate downsides of the product?

All of these things help make a buyer’s decision much easier – this is especially true if you create a brand built around quality and trust.

At HDR Software I personally review every single product.  I give my honest opinions, I compare them to one another, and I do my best to allow the user to have a solid choice about what’s best for them by the time they’re all done.

Detailed Tutorials Showcasing a Product

Just as important as review posts, are posts where people can learn a thing or to – after all your readers won’t always be in a buying mode, so you want to get them to come back on a fairly regular basis and build loyalty to your brand.

The best tutorial posts feature a product in one way or another.

For instance this post about Black and White HDR Photography showcased a few different products that I use in order to create black and white HDR.  It’s not only educating, but it’s playing up the abilities of the software – hopefully making people realize it could be a good asset to their photo arsenal.

If you get detailed enough, these are also the kinds of posts that could get picked up and syndicated by larger blogs in your industry.

List Posts About Your Niche

Bottom line, list posts are easy to read and easy to share. People love them, even if they often don’t provide as much in depth value as the previous two kinds of posts.

If there are a lot of products in your niche, you can potentially make these posts profitable by writing articles with titles like:

  • 5 Best Point and Shoot Cameras for Low Light
  • 3 Best Golf Shoes for Playing in the Rain
  • 7 A/V Receivers That Will Make Your Neighbors Hate You

Posts like that are enticing, and if you do little mini reviews in them, you can generate some sales.

It’s also worth noting, not every single post has to be trying to sell something. Yes that’s the goal of the site, but you’re only going to make money by providing value, so make that the priority above all else.

Coupon Code Pages

This is less of a content post and totally an SEO play.

When you’re on a checkout page getting ready to buy, what’s the first thing you do when you see that little box  that says “discount code”?

You Google “product name discount code” – or something similar.

With many affilaite programs instead of getting an affilaite link, you get an affilaite code.

The user enters in the code at check out, they get a discount and you get paid.

In addition to using your code in tutorials and review posts, you can create a page that walks people through exactly how to use the code.

Title the page “Product Name Discount Code” or some variation, and use some of your SEO resources to build a few links for that page.  Often people will see it come up and see the coupon code in the title, and without even coming to your site you’ll get paid – because you gave them what they wanted, a discount.

Action Item: Start writing content based on these types of posts. Here’s a good plan to get started:

  • Write 5 articles reviewing 5 of the most popular items in your niche
  • Write 3 in depth tutorials on your niche (How to _______)
  • Write 3 list posts
  • Repeat

The Most Important Factor for Any Site

Bottom line, if no one comes to your site, you’re not gonna make any money (with the exception of the little tip above about coupon codes).

With the content strategies I’ve outlined, you’ll position yourself well, but in the beginning simply writing good content isn’t going to cut it.

Use the following strategies to help spread the word quickly and help you gain traction.

With a Little Help from Your Friends

Have any friends that do stuff on the internet? Great, give them a call or send them an email to let them know about your new project.  You don’t want to be the dude that’s constantly inundating all your friends with pitches and favors, but don’t be afraid to let them know what you’re up to.

Often they’ll be able to do something small like give you a link on their site, or mention it via Facebook or Twitter.  When you’re getting going anything helps, and it’s usually the people you’re already close to that will have the biggest impact towards getting on the right track.

If they have blogs see if you can write them a guest post.  With almost every guest post I write I find a way to work a link back to my HDR site.  It’s always relevant, but by doing this I’m not only building my blog, but my niche site as well.

List Out the Big Sites that Might Be Interested

Major blogs and news outlets are constantly looking for story ideas.  When they are posting dozens of articles a day at times, editors love it when people come to them with good ideas and make their lives easier.

Make a list of all of the big web sites or blogs directly related to your niche and send the editors an email telling them about your latest post or story ideas.

Need ideas on how to do this, read “Trust me, I’m Lying” to get the juices flowing.

If it’s someone’s personal blog, maybe you offer to write a guest post (here’s how to pitch it). Be persistent with this, and eventually you’ll have the BBC writing about your marathon or Psychology Today writing about your unique lifestyle.

Landing just one publication like this can be a total game changer for a small site.


Help a Reporter Out makes it even easier to find opportunities for press.  You sign up for the topics you’re interested in and receive an email or two a day from reporters looking for stories.

Simple as that. This can help you position yourself as an expert on your topic, and potentially drive a lot of traffic to your new site.

Social Media

Facebook, Twitter, Pinterest – all of these can be huge drivers of traffic to a site.  Provide unique content via each of these mediums, and develop a little mini-community around each of them.

The better you are at this, the more interested they will become when you’re sending them back to your site to see your latest post.

I’ve personally found Facebook to be the best for traffic.  It’s easier to be seen and the ability to add a photo and longer caption to a post can be just enough to get people to click through more than say Twitter.

Email List

Once you’ve done all the basics, you can hop into “niche site 301″, and come up with an email gift for people. Maybe it’s a 4 part email series educating users on your niche, or perhaps it’s a full on pdf ebook that teaches them something useful.

Either way, giving people something of value for signing up to your email list is helping you to build a huge asset.

Like I said, traffic on our site dropped nearly 75% overnight. Had we been building an email list, we’d still have a way of communicating with our most loyal readers.

If you setup the list to send emails for every new post, you’ll also drive more traffic back to the site in the process.

Action Item: Do all the things listed above:

  • Make a list of friends to contact about your new site – contact them.
  • Make a list of larger blogs and publications you want to be featured in – contact as you begin creating content
  • Sign up for HARO
  • Register social media accounts and star posting
  • Begin formulating ideas for your email list

A Quick Primer on SEO

So we talked all about how to build content that gets shared, leading to backlinks from others, which improves SEO, and ultimately makes you money.

In a perfect world, that’s all you need to do.

It isn’t always that simple however, and sometimes you just need a jump start.

Review How to Become an SEO Freelancer in 48 Hours

This is one of the highest trafficked posts on this blog.  It’s a full overview on SEO and is worth reviewing as you’re getting your site up and running.

Yoast SEO for WordPress

As we’ve mentioned above, you’ll want to grab Yoast SEO for WordPress.  It’s free, and it makes it as easy as possible to see if you’re optimized for a particular key term:

Yoast SEO

Yoast SEO Page Analysis Screen

Select your keyword, and use their handy system to see if the keyword is in all the right places.  Once you’ve got a “green light” you know that post is in good shape from an on site perspective.

The Backlinking Strategy that Works

We want to do our SEO in the least spammy way possible – however with these sites, the vast majority of your traffic and income is going to come from the search engines. So in order to help facilitate that process, you might need a little kickstart.

When my partner and I began HDR Software I essentially used the same system that Pat Flynn recommends in “The Backlinking Strategy that Works.

He’s done a pretty good job of keeping this post up to date, but make sure you read the notes at the beginning of the article for the caveats.

This will help get you a good base, but it’s through high quality content, sharing, and larger media outlets that you’re really going to get the good links, traffic, and in turn money.

Action Item: Read both “How to Become an SEO Freelancer in 48 Hours” and “The Backlinking Strategy that Works” posts and begin implementing

Does This Process Really Work?

Well there you have it, this is exactly how to build a niche site in a non spammy way that will make you at least $500 a month.

Really? You might be asking “Is that all I have to do?”

That’s pretty much it. Don’t get me wrong though, you can sum up the process in 14 steps but it takes a lot of work and a lot of trial and error.

The main way you’re going to make consistent income is ranking highly in Google for buying key terms.  Spend extra time doing the research to make sure you’re link building efforts aren’t wasted on terms that won’t have much monetary benefit.

If it takes a few months to start seeing rankings or even your first dollar – don’t get discouraged.

With every piece of content you create you’re opening up the door for someone to find you.  This is not an overnight project – you’re in this for the long haul.

That said, if you’re willing to devote some time up front, in the end you’ll be rewarded with a business and asset that will make you relatively “passive income” for years to come.

Want to Go Even More In Depth?

This article tells you all you need to know in order to get started.  But I’ve built an entire blueprint on affiliate marketing inside Location Rebel that will totally hold your hand if you want more help.

Want to know about the HUGE benefit of rich snippets? How about how to create an email campaign that sells? Google Authorship? The most up to date things I (and hundreds of others) have learned? 12 other detailed blueprints helping you build an online business?

For this, and so, so much more check out my private community and business building course Location Rebel.

Chris Guthrie September 4, 2013 at 1:46 pm

Hey Sean, building sites for Amazon specifically isn’t bad. The problem is that your niche of HDR software just simply isn’t a good fit for Amazon.

I built and sold a site about netbooks in late 2010 in a six figure deal (link here: with most of the earnings coming from Amazon. In total I’ve sold over $1.5 million dollars worth of products using Amazon’s affiliate program and earned over $100,000 in commissions (and that doesn’t include the sale of the aforementioned website).

Ultimately with any niche or authority website it all comes down to the monetization strategy that best fits that specific topic and a niche site about software just doesn’t really fit as well as a niche site about physical products.

(Feel free to remove my link to my blog post not sure if you want people linking to articles in your comments or not. Just trying to add to discussion.)


EJ October 26, 2013 at 8:15 pm

Wow Chris that is amazing and exactly what i would like to be doing. Did you have any IT background before you started doing this kind of sites to sell?


Chris Guthrie December 9, 2013 at 8:33 pm

Yes I did! I guess it’s pretty easy to see huh?

Keng October 2, 2013 at 1:17 am

Thanks for a very very good idea.


Michelle Ashcroft October 8, 2013 at 4:22 am

I have really enjoyed reading about how to build a niche site. I have tried and failed so many times. At the moment i am changing my website because i have tried to be a jack of all trades and obviously that doesn’t work. So my website is going to be taken offline and changed and now i have a better understanding from what you have just wrote i can do a much better Job. I also tried to do a lot of work with Amazon personally but i understand why you say not to.
Thank you very much


Josh October 8, 2013 at 9:08 pm

This is possibly the best guide to affiliate marketing I have read. This is really going to help me finally get started and jump right in. Thank you.


Mike October 29, 2013 at 12:39 pm

agreed, very informative site. Also check out Dealer Dan’s affiliate bible site. helped me out a lot too.


EJ October 26, 2013 at 8:07 pm

I am so pleased I came across your site. Having been blogging for a few months now I have been wanting to find other avenues online where I could be making money and potentially faster. I will be following this formula and have loved the language in which you have put it in, perfect for newbies like me! Thank you so much.


Brett October 27, 2013 at 4:28 am

Nice tips. And if anyone is thinking of starting a site but is short of niche ideas, then check out my site.

I’ve built all kinds of useful tools to find forums in a whole load of niches. I’ve only included big forums, and that means the niches are good ‘n’ lucrative.


BrettB November 11, 2013 at 8:21 pm

I’ve now built a second niche finding site: NicheIdeaOfTheDay. Click my name to visit (it’s absolutely free).


Bloodhound October 29, 2013 at 2:54 pm

Nice read…and the HARO idea is something I can use…but if a person has been at this for a while some of your ideas happen naturally from just using your brains…when I started I thought I didn’t have a creative bone in my body and I got so aggravated with the advice of…”Do what you are passionate about”…I wasn’t passionate about anything…making money was my passion…and as you know that is one of the toughest niches to get into…but I kept trying and I refused to give up…I started noticing what other so-called experts were doing and how they were doing it and I started developing my own strategies based off of different internet marketers (like your HARO idea I am gong to use…email lists and how marketers built them…thinking about what made me sign up for a list…also thinking abut would I really buy that and use that…also what type of problem was that marketer solving…like you right now are helping to solve a money problem people may have…your catch is….make $500.00 dollars… that gets INSTANT ATTENTION…finding stuff I could give away…finding coupons for stuff…the ideas and list is huge when you pay attention)…so that led me to analyze other marketers success…I found out about how to get my own software idea done…I found out who was who in IM and I subscribed to a bunch of lists with the intent of just seeing what other expert marketers were doing and before I knew it I learned what they were doing…I guess my passion turned out to be “learning”….I have taken so many ideas and formed them all into one or two I can’t even call them my own…I guess you can say I have put together a bunch of hybrid ideas from expert marketers and then using tools I needed to make it all work…if it’s one thing I have discovered about making money online it is there is no absolute one way of doing this… what works for you may not work for the next person and it’s simply putting together what works for you….I’m an expert at not being an expert….I guess you could say I am an expert copier of other marketers…read and study has been the way for me…and the thing about that is I never run out of ideas or ways to do things….I don’t overwhelm myself and try and do them all… I have taken about 4 strategies that I use that make money for me consistently…I am under the radar and that’s where I want to stay…I help my friends when they need money…I actually do it for them because I have it so structured it doesn’t take me very long and they are so lazy they don’t want to maintain the sites I build for them…I just have them pay the cost of the domain until they let it expire…anyway I guess my long rant here is because when I hear “do what you are passionate about” or “do whatever interest you” just makes me a little crazy….and I know you gave some examples of different ideas for niches but I am one of those people if you had given me that advice early on I would have wanted to jump out of a window…so I’m just letting you know that does not work for everyone and just because it doesn’t I’m letting some one else know that making money online does work it’s just a matter of how you want to approach it….


Joy February 27, 2014 at 6:56 am

Well written. That’s awesome. It’s like you were reading my mind. Learned a thing or two from you. Mostly don’t give up.


Stepo March 26, 2014 at 3:39 pm

Omg! That`s what i keep saying. My passion is freaking MONEY. Well actually the freedom that comes with it but anyways. I would seriuosly like to talk to you and how you got passed that bump of not having a passion to build a niche around.


Jenny Newberry November 19, 2013 at 8:51 pm

Thank you for the clear, concise road-map for building a successful monetized site without relying on spam. Since my retirement from teaching in 2012, I have been freelancing as a writer/photographer and have had some success, but my ambition is to have my own website up and running so that I can write for myself and still earn money. I have not dedicated enough time to writing quality content or marketing my website, but this article has inspired me to dig in and get it moving in the right direction. Again, thanks for an article that was worth reading and may you continue to have great success with your endeavors.


Glenys November 28, 2013 at 6:27 pm

Great step-by-step checklist of what to do. A lot of posts swamp people with information overload but this post gets right to the point and provides a workable blueprint on how to build a niche site and start generating income.
You are very correct about niche selection. This is the step that is often rushed. It pays to spend several days, maybe longer, doing your research before jumping into a new niche.


TJ December 6, 2013 at 1:12 pm

Extremely in depth article that covers all the necessary tips needed for niche success. I’m looking into starting a new site soon around a specific niche so this has helped.


Chris December 6, 2013 at 3:29 pm

WOW Sean! I am thinking of creating a blog in the “men’s shaving” niche. It’s something that I’m pretty passionate about and I know there are tons of products that I could review and tons of small tips I could share. This post had so much great information and I feel I learned more from your blog than from any information product I could have paid for about the subject. I can see you are very knowledgeable about the subject and very passionate as well. I’m thinking my two main forms of monetization for the blog will be Amazon and Adsense. Do you have any advice on what theme I should use or any plugins out there that might make it easier for me?


leon December 9, 2013 at 12:53 pm

Sean, great article.
Forgive my bad english, i’m Dutch so english is not native language . I’m reading a lot about niche marketing but never read such practical tips.
I like to know what affiliate program you advise. You write something about codes instead of links. Can you be more specific?


David December 24, 2013 at 10:17 am

Sean I really appreciate this great generosity. Thanks a lot.
I am working on a new site that would look like, its going to be a phone and accessory review site. Is it a good idea for me to add affiliate links to the products? I’ll gladly appreciate your suggestions and criticism.


Naeem Malik December 25, 2013 at 5:33 am

Niche sites can do wonders; and they are easy to rank if you did keyword planning. This article summarizes it all; what is to be done to start a niche site.



Anchit Shethia January 4, 2014 at 1:50 am

This was a good article on niche sites but I am still confused on how to find the best keywords that Rank and gives out good money.

Niche try and surfing more posts :)


Phillip February 17, 2014 at 6:33 am

Anchit…have you heard of Market Samurai ( or Google Keyword tool (

You can try Market Samurai for free for 14 days and Google Keyword tool is free. Just use your Gmail account if you have one already or sign up for an Adword account.


Kyle Sisson January 8, 2014 at 7:00 pm

Thank you for the great article and advice.

Well done!


Paul Sarwana January 10, 2014 at 12:43 am

Sean, your presentation is very comprehensive, especially for those who are looking to make extra income on the web. Your step-by-step tutorial is actually good as a “product development” stage of the overall business development, suitable for (aspiring) entrepreneurs looking to build a serious business online. If the niche site works we can grow it up for selling our own products or services.

Also, I agree with you regarding building a site around amazon. From my experience, to reach $500 monthly commissions you have to generate at least 100 unique visitors per day for products with price range from $50 -$300 — or $2.77 per visitor.


Trevor February 10, 2014 at 3:54 pm

Sean, I enjoyed your article. Very informative for those like me just getting started. I’m currently in my third month of my first niche site. I’m mainly using amazon affiliate. Traffic is building now but sales are slow. Hoping to use some of your tips to get things moving a little faster.

Best Regards,


Katie Mcnaughton March 11, 2014 at 2:49 pm

I am so, so thankful I found your website and started reading this article. The internet is full of dishonesty and discouragement, but this was enlightening and empowering and I can’t wait to start applying these methods to my own website/niche blog.


dheeraj jain March 30, 2014 at 11:40 am

Hello Sean,
I’ve never seen such an article, which starts from the abc of website and teaches you everything about it. It is really superb. HARO and YOAST ideas seem to be really helpful. There are lots of topics, words and ideas in the article, which are new to me but are really great.
I’m sure this post will be helpful for the green horns as well as the experienced people of this field as there are so many ideas.
Thanks for sharing.


Michael April 3, 2014 at 6:45 am

Hi Sean,

First of all, I would like to thank you for sharing this great article. It’s really useful for me.
I accidentally read your post three months ago, and I think I was inspired. So I decided to give it a try to build a website by following some of your advised steps.
After some try and error, the website started get some traffic, and I earned about $80 last month. So I think your methodology is working for those who want to earn some extra money via the internet. Of course, I hope I can reach the goal of $500 /month in the near future.

Thank you so much.


livingstone April 10, 2014 at 2:49 pm

shaving and razor bump stopping and control. is this a good niche?


Anchit Shethia April 12, 2014 at 3:49 am

The tutorial is in deep very helpful. I know a few bloggers that earn quick money by spamming and keyword stuffing with their niche sites and thus people like us, who use legit ways to get things done are left behind. How do we deal with that?


Nancy Powell April 12, 2014 at 3:52 am

I like in-depth tutorials and this is one of them. I would have loved if you could show some statistics on your niche site so we could get an idea. Also, does link building helps in ranking high?
I would also like to suggest that please increase the font size of the blog, makes me difficult to read! Thank you!


Afiq April 17, 2014 at 12:34 am

Great article!

I’ve been searching the guideline on how to make passive money using a blog. And found this article and its really inspired me to continue my journey make living on the internet.


rishi raj purohit May 28, 2014 at 4:14 am

So, i only have one questions that is bugging me, plz solve this :

I have a free domain name and a free web host, the domain name is not a subdomain and i get full customization with my host,

I’ve installed wordpress and working on the site, can it rank on google for something
or the free host and domain name are a waste of time, if I want to earn.

Plz clear this out to me


SEDDIK IGUIJJI June 5, 2014 at 4:04 pm

there is one more crucial thing it’s ” anchor text ” when building links
the exact match keyword shouldn’t go over 5%


mayank July 8, 2014 at 10:40 am

Awesome post…
Keep up the good work. :)


Ann Sherwood July 29, 2014 at 10:37 pm

I enjoyed reading your post on how to build a niche site. niche or not, it is not as easy as people make it; whatever you think of doing; someone else is already doing it, and as markets get tougher, then everything else gets harder also; Most of my sites are amazon based, and no bucket of joy either; all of my amazon sites are in decline, so much that I am starting to think about dumping them, as they cost me more to keep them then what I am making….


Christopher August 13, 2014 at 7:34 pm


Thanks for this post, really useful advice.



John August 14, 2014 at 12:06 am

I am in the process of setting up a niche site right now, and this post has been very handy as a check-list to make sure that its on the right track.

The seo post was good also – picked up some bad advice on how to do this, and this put me straight.



Brock August 17, 2014 at 9:44 am

Hey John,

If you’re just starting out wanting to learn the ins and outs, right now there is a pretty damn good internship that a group of SEO’s are putting on. I started about a year ago and without much success until I went through one of the internships. They cover niche website building start to finish so I highly recommend it. Just give me an email if you are interested.


Eddy August 22, 2014 at 2:34 pm

Hey Sean!
Amazing article, I definitely got something out of it.
Glad that there are still people like you helping out other people :)

One thing i would like to address though:
You’re saying a beginner should stay away from the amazon affiliate program, because of the low commission-rate.
I think it depends on the price.
When I promote a product that costs more than 100$ the 4% commission are actually good.
Of course its more reasonable to go with a higher commission-rate if possible (with another affiliate program).
But the damn good thing about amazon is the phenomenal trust people put in this company.
If they “could” choose between amazon and “yet another online shop” it will most likely be amazon.
That means after clicking on your affiliate link they might think “Oh no, i don’t know if this shop is legit, I even have to sign up to buy my desired product, at the same time I already have an amazon account”.
Another thing as far as you already mentioned: you get commission for products bought within that 72h timeframe, which is another awesome aspect.

So given you promote a product that costs 100$+ would you still say amazon is the wrong choice?

I would like to hear your opinion on that.

Thanks in advance!


Susan January 13, 2015 at 10:56 am

On, a session lasts 24 hours, not 72, except for one condition. Items are tagged with your associate ID at the time they are placed into Amazon’s shopping cart. Then, the items remain tagged for up to 89 days, giving the buyer a chance to complete the purchase at a later date, at which time the Amazon associate would earn a commission.


Moe September 12, 2014 at 8:24 pm

Hi Sean…love the article. I have been trying to come up with a good strategy for coming up with a solid niche that I can be successful with and your article has helped me tremendously. I have combined your advice with the advice from another article and I think I have about 3 ideas that I will try to narrow down to 1. Do you have a timeline of how many articles you get up with a new site and the money that you will make on average per month for the first 6 months?



Cara Buat Pakan Burung Puyuh October 27, 2014 at 4:42 pm

I still confuse how to put the ads for best CTR, but thanks for share, I got something new here.


AdsenseNichesites November 1, 2014 at 1:49 am

Very detailed guide on how to build a niche site Sean. Exactly how people wan’t to move forward when trying to build a niche site. I have seen people trying to succeed without proper keyword research, spammy content.

Some of them build a site, never notice it again. They keep earning for few months and then lose their rankings.

The guide you have put up here is very useful and the right path to succeed. But I also feel newbies can own successful amazon affiliate sites making a decent income if they chose the right product and setup a proper website. @Aaslin


Tanja November 9, 2014 at 5:36 pm

I am so thankful for reading this post.

I started a blog that I still haven’t given up on, but I’m terrified of ads/Affiliates,etc. And i would like to make money with it.

I think I’ll have keep this post as i restructure my blog a bit.


Sumit Thakur November 9, 2014 at 10:08 pm

It is good to look for the search count to find your niche but it is also very typical to rank for those keyword. I suggest to write what you like and choose only that niche. With this you will never get bored ( A big problem in writing).
You are spreading relly great stuff andrew :)


Josh February 22, 2015 at 6:52 am

Great writeup! I’ve made a couple of websites now but this is a great page I bookmarked to look back on. And now just so you know, Yoast SEO plugin now has a xml sitemap settings and if you install both that the google plugin, they can conflict with each other.


Robert February 28, 2015 at 5:59 pm

Wooow, some solid piece of advice. It’s midnight overhere so I will have to read it tomorrow thoroughly again. I just wonder at this moment what I can sell with my niche, Land Rovers? Thank you for taking the time explaining all this.


Robert March 1, 2015 at 4:51 am

Hi Sean,
I wrote a comment last night but it vanished into cyberspace. I hope my ip is not somehow blacklisted?

Thank’s for the article again.



Sean March 2, 2015 at 7:50 am

First comment just has to be approved first :)


Enozia March 4, 2015 at 12:48 am

Probably the only post I came across that has literally ALL the information I’ve learnt over the past few months in one single go- pretty impressive.
It always helps reading posts like that and getting motivated to get your website going!
Kudos to Sean!


Michael .O. April 14, 2015 at 4:27 am

l really took my time reading this piece, it was on of the best l have seen recently, very down to earth and practical,,, l would love to start trying some of your advice out, although earning a living from my location (Nigeria) is one of the most difficult things on this planet earth. but many thanks to your article.


Megan Pangan May 19, 2015 at 6:55 pm

Thanks Sean!
This was really informative. I was wondering, what’s your opinion on using Weebly over wordpress. I’m a big fan of wordpress, but I more just want to focus on content than worry about design.


Amy May 25, 2015 at 3:20 pm

Hi Megan,
Can I offer you some advice? Lead Pages has good ideas for layouts. Canva can make you a designer. If you look around the web, most of the logos are pretty basic. Find a Wordpress theme that you like the layout of. What I did for my website was find a theme with the colors that I loved and then designed a Canva logo that complimented it. I still use a free theme but it looks nice. You can even do black and white and then add colors from Canva.
Hope this helps!


Toko KOmputer dan Gadget May 28, 2015 at 8:53 am

I still confuse how to put the ads for best CTR, but thanks for share, I got something new here.

This is possibly the best guide to affiliate marketing I have read. This is really going to help me finally get started and jump right in.


Neeraj June 11, 2015 at 10:43 pm

Sean you have mention all the things in a proper way in this single post …..I really like your way to describe all the thing short and simply.


Erik June 29, 2015 at 2:19 am

Hi Sean,
awesome information!
At beginning of this year, I started using LongTailPRO.
I found a profitable keyword, I used to build a niche site from scratch.
Now, after 3 months of natural link building, I rank #4 for its keywords for Google U.S.
Feeling proud!

Thanks for sharing your guide, Sean.


Leave a Comment

« »