So here’s a thing about me: I get excited easily.
If I get a brilliant new idea in my head I’ll obsess about it, and then grow it and grow it in my head to the point where there’s no way I could ever actually follow through with every aspect of my brilliant plan all at once.
A great example is my golf road trip to the mid-west last year. I was going to play 14 top courses in 14 days, and document the hell out of it in order to grow my new golf brand. Cool idea, right?
I was going to take photos of every hole, shoot videos on the course, interview each of the head pros, and get content up in real time every single day.
“Everyone is going to love this!”
What I didn’t factor in, was the fact that I’d be playing golf for 5 hours a day (which can be more tiring than you’d expect), be driving as much as 6 hours at a time, and I had a business I had to maintain throughout the whole process.
All of a sudden my documentation extravaganza didn’t end up being so feasible. The result was some mediocre videos, and it taking me 6 months to get all of the course reviews written.
Had I focused on just doing one thing really well, it would have had a much greater impact than the same amount of effort spread across too many mediums and ideas.
Unfortunately, every day I talk to people who are trying to do the exact same thing with their new online businesses.
They get excited, and then they read about all of these different ways to grow a brand and make money, so they want to do them aaaaaaall.
“I’m going to have a blog, and consulting services, and write an ebook, and have a podcast, and do a you tube channel, and manage 4 different social media accounts (have you SEEN my Pinterest Boards?!), all while traveling the world and having the adventure of a lifetime.
Any of those can be really powerful tools, if you do them correctly. But unless you have a large team and a lot of money, you’ll spread yourself way too thin if you try and do it all at once.
Increase Your Chances of Online Success…
So what’s the one thing you can do to increase your chances of online success?
Simple: Do Less.
If you want to start a blog, that’s great! But focus all of your time, effort, and energy on writing and promoting the best damn blog posts you can.
Let’s say you have ten hours a week to work on your new blog. You’ll be hard pressed to write, edit, and market one really good blog post. You’ll have even less time if you’re doing things like commenting on other blogs, emailing others in your niche, pitching guest posts etc.
Now let’s say on top of that you try and do a You Tube channel at the same time. You Tube is a completely different beast, that has a similar, if not a steeper learning curve than running a blog.
You not only have to come up with content, but you have to shoot it, edit in a way that’s interesting, promote, and on and on and on.
See where I’m going with this?
If you want to be successful online, pick one thing and work really hard at it. Once you see a certain level of success, then add one more thing.
The One Thing You Should Focus on When Starting
So where should you start?
All of those different mediums sound fun and interesting, but where will you get the most bang for your buck?
I’ve said it 100 times before, and I’ll say it 100 times again: start a blog, build your audience.
The power of having an online platform is insane. If you build up your audience and email list, launching something in the future becomes much easier.
There are always exceptions to the rule, and that’s why so many people convince themselves they can be different. But if you want the best chances of growing your online presence and building a brand that will last, focus on your blog first, and everything else as it grows.
Alternatively, if making money is the most important thing for you right now, then pick an online skill and freelance it. Put all of your time and effort into that. Don’t try and do that, and build an e-commerce store, and ten niche sites.
Decide what your primary goal is, and do the one thing that will give you the best chances of success.
Do you have any stories of trying to do too much at once? Let us know about them in the comments!
Image credit: Less is More