How to Make $3,000 in Two Months with SEO Writing

I’ve been hearing from a number of you that you’d like to see more case studies from actual Location Rebel members, and guess what?! I listened.

Today’s post is from Location Rebel member Kevin Cole.  Kevin joined in October of last year and in his first two months he made $3,000 from his new business.

This may not seem like a ton of money, but when you look at the fact that this was starting from absolutely nothing, it’s a huge accomplishment which paved the way for him to live a lifestyle that most people would kill for.

It’s stories like Kevin’s that keep me doing what I’m doing. It’s awesome to see people having success with the program, and SEO writing is just one of the many skills we teach in the course.

So with that said, take it away Kevin!

When I first joined Location Rebel back in October 2012 I was excited to become a real lifestyle entrepreneur – up until that point I’d been all talk.

I would tell my friends and family all about the people I admired. How they traveled the world, worked for themselves and lived amazing lives. But when the conversation would end my life was still the same. It was time for a change.

After perusing the Location Rebel Blueprints for a while I drew a line in the sand and made a commitment.

SEO writing was my chosen path and I was going to make it work no matter what.

What Is SEO Writing?

SEO writing is all about writing content that people like to read and search engines can understand. It may sound complicated but it’s actually quite simple.

You’re not stuffing keywords into articles or doing anything spammy. You’re just writing great content based on a specific subject.

In the internet marketing world content is king. Internet marketing companies need great content to run a successful business. That’s why they hire SEO writers like me.

Below you’ll find a step-by-step guide chronicling everything I did to make $3,000 in the first two months of that business.

Let’s get to it.

Step 1: Come up with a name and get a domain name

Your name doesn’t have to be anything fancy. It just needs to be something simple and straight forward.

I chose Kevin Cole SEO for my name.

Once the name was established I purchased my domain, linked it with my hosting account, and set up a WordPress site. was born.

Not exactly sure how to get the site setup? No problem, check out How to Build Your First Online Asset in 48 Hours.

Step 2: Design & Content

Next up was designing the site and writing some content for each page.

I created five different pages in total.

  1. Home – This is the second most important page on the site. It’s the first thing potential clients see when they come to your site so it needs to be in tip-top shape. Write a little intro, and then give them some reasons to stick around (ex. 6 Reasons You Should Hire Me)
  2. About Me – This page is all about humanizing yourself and your business. Just show the potential client you are a normal person. Share a little bit about yourself and then explain why you got into the SEO writing biz.
  3. Writing Samples – This is the MOST important page of all. Your writing samples are your lifeline and we’ll get to more in-depth with this in the next step.
  4. Rates – On this page you can set up how much you plan to charge people, any discounts you may want to run, and any other special notes a potential client may want to know.
  5. Contact – This is super simple. Just get a contact form plug-in from WordPress and you’re good to go.

The design for my site is the opposite of stunning. It’s underwhelming from a visual standpoint. But it really doesn’t matter.

Potential clients are coming to your site because you can write. Not design.

A nice design helps but it’s not essential. As long as they can maneuver around your site you are golden.

Here are some more things to check out to ensure your site is as good as possible.

Step 3: Writing Samples

This is by far the most important part of your website. Each and every one of your potential clients is going to look at your writing samples. These have to be near perfect.

Write at least five articles. Even if you advertise that you’re specializing in a specific niche it’s still a good idea to write some sample articles out of your chosen niche. In the beginning it’s going to very challenging just to write articles within your own niche.

You’ll be taking a variety of writing work so you should have a variety of sample articles.

Write a little bit of everything and make them damn good.

Step 4: Email Template

Now that you have an established website it’s time to write up an email. This email also has to be solid.

You want to get the maximum number of opens for each email by creating a solid subject. Then you want the maximum number of click-throughs and responses with a solid body.

The Subject: This is the first thing people will see when your email comes to their inbox. Just like everything else – keep it simple.

I use “Freelance SEO Content Writer” It’s simple and straight forward. When an internet marketing company sees that email they know exactly what they’re opening.

The Body: The body needs to also be nice and simple.

Here are some simple rules for your email…

  • Keep it short and sweet
  • Highlight that you’re a native English speaker (if applicable)
  • Link to your site and sample articles

One more thing you should do is mention your current location. I’ll explain why in the next step.

Here’s my exact email template that I have sent to hundreds of potential clients.

[Insert Name Of Company/Client],

My name is Kevin Cole and I’m a freelance SEO content writer based in Palm Harbor, Florida.

I offer high-quality content that readers and search engines will love and I do it in a timely fashion.

A lot of my previous work has been in the fitness, self-help and business industries, but I am able to write about anything.

All my rates and writing samples are on my website

If you are in need of an SEO writer, you can reach me by email at or by phone at 410-877-5190.

I’m passionate about writing and look forward to the opportunity of working with you.

Note: Inside Location Rebel there are more samples that have worked for members, along with tools for helping you negotiate with clients, set rates, and some hacks for finding high quality clients.

Step 5: Collecting Emails

Now that you’ve got a website and a solid email template it’s time to market your business.

In order to find clients you’re going to have to send out a bunch of emails to internet marketing companies.

To find your potential clients you just have to do a simple Google search.

But the key with your Google search is to direct your search to your current location. Ex. Tampa Internet Marketing Companies, Portland SEO Company, Etc.

Go through the results in Google and find their emails.

Then it’s time to make a list. I used Google Docs but any program will work. Write down the name of the company, the email address, and the name of the CEO (if it’s visible).

Note: If the email isn’t visible then just copy and paste the contact form URL into your list.

Now it’s onto the final step!

Step 6: Send Out Emails and Make $$$

Finding potential clients is a numbers game. You have to send out a bunch of emails and only a few will bite. But that’s all you need.

You are banking on the fact that you share the same location so you have a common bond. It’s a fantastic way to meet local entrepreneurs and gain more business.

(If you’re currently traveling the world then target your hometown. You’ll still have a bond).

With only a few clients giving you recurring work you can easily make $1,000 your first month.

In my first month I sent out 150 emails to internet marketing companies using the email template I listed above.

I got about 6 clients from those emails with two or three of them giving me recurring work.

SEO writing has an unbelievably low barrier to entry. If you’re looking to cross the threshold into entrepreneurship but can’t figure out where to start this is your answer.

You can make your first dollar online within two weeks of launching your business. It happened to me and it’s happened to countless other Location Rebels.

Follow the steps listed above and start forging your own entrepreneurial path.

Kevin Cole is a writer & entrepreneur at The Mental Playground where he delivers practical advice on navigating the most complex organism known to man: Your Own Mind. He’s also written a Kindle book called How To Quit Your Job In 2 Months With SEO Writing to help you take these steps to the next level. 

Muhammad Yousuf May 4, 2014 at 1:00 pm

I like your technique.It is easy to make money but it is very hard to collect email id of your client from google search engine.


Priit Kallas June 27, 2014 at 2:05 pm

How many articles do you write every day?


Lisa July 1, 2014 at 1:18 am

It’s funny how Kevin stopped responding after less than a month.

All of it looks like a scam to me. Other thoughts anyone?


Sean July 1, 2014 at 7:43 am

Hey Lisa,

Definitely not a scam. Kevin wrote this guest post as a favor to me, so the fact he continued to respond to comments for as long as he did is great! Feel free to email me at if you have questions about this type of work, or if you’d like me to put you in touch with Kevin directly to answer your questions.


Kevin Cole July 18, 2014 at 7:14 am

I echo Sean’s words. It’s not a scam. I did this and I’ve helped countless people do the same.

I have indeed stopped responding to comments on here, but I still get a few emails per month from readers of this post, and I help each and every one. Please send me an email at if you have any questions.


Michele December 21, 2014 at 9:39 pm

One thing that’s left out in this otherwise very helpful article is HOW Kevin collected the payments. Please expand on this. PayPal is easy but they will block a lot of people from having a PayPal account and block even more from collecting payments or adding a bank account to it. Third party merchants can be expensive and they usually want a lot of info. Any info you provide on this is appreciated. Thanks

Thom Dee August 14, 2014 at 2:56 am

I’ll say that it’s totally possible to bring in some income with SEO writing. But you’ll need to write a lot. Also, you’ll have to be able to stomach writing for content mills. I do this to keep my income coming in. There can be dry periods from the more lucrative paying clients.

I write six articles every day. .. and sometimes take a couple days off to recharge my batteries. A good week can net me well over $400 dollars. A bad week less than $100.

It has it’s up and downs. But if you sign up with enough services and work to bring in private clients – it’s doable.


Mel October 5, 2014 at 1:45 pm

First off, great article. I’ve been looking forever for a ‘from scratch’ step by step guide. But secondly:
Wait, hold up; location is important? I live in rural Canada. There isn’t much of a writing market here, besides local newspapers (most of which do not have websites). Do you really need a local marketing company to hire you? I thought the whole point of writing for the internet is you could ‘do it from your own home’. I’ve lived here all my life and never heard of any online agencies ‘based’ nearby. What defines ‘local’ anyway? The same town? Riding? State/province? Time zone? I want to write for the sites which are popular and interest me, not only local sites. Or am I stuck? Can anyone give any advice to the more secluded writers?



Deb Van November 13, 2014 at 12:51 pm

Kevin’s site is definitely not a scam. I write for some higher paying content mills and earn about $2,500 a month part time. I just happened upon his site, as I’m considering putting up a writer’s website of my own.


terri May 12, 2015 at 6:29 am


Which ones ?


Marco Volpe November 26, 2014 at 7:39 am

On my quest for becoming a SEO writer, I’ve made some simple searches on Google for SEO writer, just to understand the amount and the strength of the possible competitors…
I must say that there are many strong business already well established on this field.

They have a very low rate for writing an article, something like less then 2$ for 100 words that would be less then 10$ for a 400 words article, that I think is the average for blogs, reviews and affiliate marketing websites. With this in mind I can calculate that writing 2×400 words articles a day, that would be already the top for me at the moment, it would give me a 300$ per month, working all week including Saturday and Sunday.

For the competitors I reckon that there should be so much request for SEO content writers that it could be feasible that someone would pick me up out of the hundreds of requests I would send out. But my concern is about the rates, I’ve imagined a rate of 30-40$ for a 350-400 words article but this looks like 3-4 times the rate applied on the market average. So I’m now again a bit stuck thinking that maybe this is not worth to invest my time and efforts.


Marco Volpe November 27, 2014 at 7:03 am

Anyway this is the number reported on Kevin Cole SEO website…

How is Joseph ??

(727) 686-5170
Owner Name Address Information
Joseph Arthur Ferrie 2621 Braeburn Dr #7311, Largo, FL 33770


Michele December 21, 2014 at 9:53 pm

@Marco Volpe… You’re right about the average rate and some of the companies out there who provide the services. I’ve worked for many of them and stopped because the time and effort spent on the articles taught me a certain amount but did not yield much in terms of dollars$.

However, I did discover a lot of companies prefer to deal with writers directly. They don’t have a middle man and can negotiate the terms better. Many companies are willing to pay extra for this as it’s much less hassle for them.

Also, regarding the number… where did you find this info? I checked the number as well and it’s from the Clearwater, Florida area just as Kevin states on the site. No Joseph in site.


Felix Koech November 27, 2014 at 11:33 am

I would like to be a SEO writer so kindly advise me on who I will start up the writing.


Colin January 18, 2015 at 5:00 pm

F*%$ yea, Sean and Kevin! This is exactly what I was looking for… Thank you!


Jon Bowes February 13, 2015 at 12:11 am

Excellent guide. Very, very simple.

I’m a copywriter, and so far it’s been spotty finding clients through different forums etc. I like the idea of reaching and cold emailing clients with a email from a template. I’ve been rather hesitant to do that in the past, not so much because of the rejection, more because of spam laws and a question of how effective it would be.

Using a simple template like yours I can see how it would be very simple to do, and not too pushy. So thanks for the inspiration!



Jack March 3, 2015 at 10:05 pm

Hey awesome article. I was wondering if anyone has any links to other articles on this model? Just so I can get some more information on how its done. Thanks!


Laurent March 24, 2015 at 10:55 am

Hey Sean, I’ve really enjoyed reading through your articles lately. they are incredibly inspirational.
Sorry to be a Debbie Downer but what freaks me out a little after the initial excitement of starting a business is all the legal stuff. Like legislations when you exchange goods for money, (whether it be an ebook) or getting sued etc. I am a complete novice here and would welcome any advice or thoughts.


Ashley April 13, 2015 at 7:49 am

Great article here. I can vouch for this information as it’s pretty much EXACTLY what I did when I started out writing SEO content for agencies and firms.

I once spent an entire day sending out hundreds of e-mails to get new clients, and within a matter of days I actually had too much work… so, don’t believe people when they tell you it’s going to take a while to build up a client base. With marketing, you get out what you put in. I thought it’d take weeks for potential clients to bite, but instead it was days due to the sheer amount of businesses I had reached out to.

Also, many will tell you that you need to start out with low rates to compete. This is completely untrue. Good agencies usually know the value of good content and want nothing to do with the $5 content market.

I started on $25 per 500 words, and very quickly a couple of my clients asked me how I can afford to write for such a low price. Heck, I’m not an outstanding writer. You don’t need to be at that kind of rate, your content just needs to be clear, concise and informative, with a good level of detail.

If you can make your content more interesting and entertaining by telling a story or applying a certain tone or style, you can charge more, even $50-$100 per 500 words. The more results-driven your content, the more valuable it is.

If you don’t have capital and you need a quick and ongoing income, I can’t think of a better business idea than starting up as a freelance SEO writer. It pulled me out of a real financial hole.


Colin April 13, 2015 at 2:54 pm

This post is fantastic. Last month I followed this outline almost exactly. It took me 64 emails to get a couple responses and eventually land on client with $500-$1000 of reoccurring work.

A major factor in my success was finding other people who were already SEO writers who outsourced work to me. I wasn’t getting paid much but after doing a number of acceptable articles for them it got my confidence way up where I was ready to take on clients.

A second factor was sending emails to local SEO companies. The guys that hired me liked the fact that I was local just in case they needed me to come in the office for some reason. I doubt that will even happen, we still haven’t seen each other face to face and I’m providing ongoing work for them.

I had been making location rebellion a lot harder for myself than I had to. I was jumping through a lot of self-created hoops that only existed in my own mind. Things only started moving when I dove in and followed the path laid out by others. It’s not necessarily easy, but it’s simple.

Thanks again!


Sebastian July 7, 2015 at 5:30 am

Thanks a lot for being so generous in sharing your thoughts. I have no site but want to get one. Which is the best one you suggest for a beginner. I am passionate in writing. Is it possible to write letters also?


Matt September 11, 2015 at 7:50 am

Hi Sean and Kevin,

I really enjoyed the post, very informative and it helped me with some problems I was facing with another site I run. I am very new to the SEO world and I am looking to put this article into action but I really need to learn the basics and fundamentals of SEO before starting. Can you guys recommend any free courses/programs that I can take that would give me the training and knowledge of basic SEO and enough so I am able to start a site like the one above and start to generate an income from this?

Thanks a lot

Matt E.


Sean September 14, 2015 at 8:05 am

Matt, this is the best free SEO course for beginners out there:


Giahung September 14, 2015 at 1:27 pm

Great article Kevin. Following your advice, I have just created my freelance content writing website. Truth be told though, it took me about a week to get it up and running due to teaching wordpress to myself and also experiencing writer’s block. Now I’m trying to get clients. I still haven’t landed a single one yet but hopefully that changes soon.


Giahung September 23, 2015 at 8:47 pm

Hi Kevin and Sean. I’ve been trying to get clients following your advice but to no avail. I’ve used an email template very similar to yours and have sent out over 180 emails so far and only had 2 companies reply back inquiring about pricing. Once I told them my prices I never heard back. I’m charging $25 per a 500 word article and $20 if they order 20 or more articles which I think is more then reasonable. I’ve been getting quite discouraged as I continue looking for clients but not getting anywhere.


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